Privacy Policy
This Privacy Policy discloses how North Shore Medical Associates (NSMA) gathers, uses and discloses information about you when you access or use our website (the “Website”), our mobile applications (the “Apps”), and/or through our general business operations (“Operations”). When we refer to the Website, Apps, and Operations together, we will call them the “Services.” This Privacy Policy is in addition to, and does not replace our Notice of Privacy Practices, which explains how we use and disclose our patients’ protected health information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). To the extent of a conflict between the terms of this Privacy Policy and the Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices will control how we use and disclose your PHI.
By using the Services, you consent to the collection, use, and disclosure of that information in accordance with this privacy policy.
NSMA presently maintains an internet site for the United States audience only which is not intended for viewing outside of the United States. NSMA does not collect, process or store data from or about residents of the European Union member states and is not subject to the General Data Protection Regulation. NSMA is not responsible for how other websites treat your privacy once you leave the NSMA site.
Information NSMA Automatically Collects
Certain information may be automatically collected (that is, gathered without you actively providing the information) using various technologies, such as cookies, Internet tags, web beacons, local storage objects, and navigational data collection (log files, server logs, clickstream).
Cookies
Like many websites, we may use cookie technology to collect additional website usage data and to improve our services. A cookie is a small data file that is transferred to your computer’s hard disk. Most Internet browsers automatically accept cookies. If you do not want cookies from NSMA or other websites, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some services may not function properly if you disable cookies.
Third-Party Service Providers
NSMA may use a variety of third-party services to help provide NSMA Services, such as developing and hosting our websites. We may also collect or otherwise gather information related to you from these third-party service providers. These third-party service providers may collect, store, and share information as further dictated by the privacy policies of those third parties. Information on Third-Party Service Providers is made available for your convenience, NSMA exercises no control over the privacy practices of such third parties.
The NSMA Services, including our website, may contain links to other websites and embedded content that comes from other websites and services, and now or in the future we may use buttons from other websites and services such as social media websites, and these third parties may use cookies or other tracking devices to collect and track information about you across the Internet. In general, you can identify these social media buttons and the companies they represent by their logos. Several of these third parties may use cookies or other tracking devices to collect and track information about you over time and across the Internet. We are not responsible for the privacy practices or the content of these other websites or companies or their data collection practices. You should check the privacy policies of these other websites and companies when providing personally identifiable information or to find out what other information they collect from users, whether while on their platform or website or in relation to links, buttons, or embedded media. We are not responsible for the privacy practices or the content of these other websites or entities or their data collection practices.
Google, Inc. may use the data collected to track and examine the use of our websites to prepare reports on its activities and share them with other Google, Inc. services. For example, we may use products such as Google Analytics, Google Ads, the Google Maps API, Google Tag Manager, Google reCAPTCHA, and Google’s Campaign Manager. Google, Inc. may also use the data collected to contextualize and personalize the ads of its own advertising network to serve ads to you based on your visit to our websites and other sites on the Internet. You may view Google’s privacy policy
here: https://policies.google.com/privacy?hl=en.
We may use Microsoft services including Bing to track and examine the use of our website. We may utilize a Universal Event Tracking (UET) tag. Such tracking allows us to track individual end users and share that data with third parties such as Microsoft. You can view Microsoft’s privacy statement here, and adjust your privacy settings as set forth therein:
https://privacy.microsoft.com/en-us/privacystatement.
Text Messages
North Shore Medical Associates will not sell or share your mobile opted in consent data with any third parties.
North Shore Medical Associates sends text messages to those that opt in. Messages we send include Customer Care, Health Care and message frequency will be 5-8 messages per month depending on patient engagement and health requirements. Message and data rates may apply. Text HELP or contact us for support. Text STOP to opt out of future messages at any time.
You may use the Hint Membership Management Platform to opt in by acknowledging the following:
I consent to receive text messages from North Shore Medical Associates. Messages sent may include Customer Care, Health Care and message frequency will be 5-8 messages per month depending on patient engagement and health requirements. Message and data rates may apply. Reply HELP or contact us for support. Reply STOP to opt out of future messages at anytime.
How We Use and Share Personal Information
In the ordinary course of business, we may share personal information obtained through the SServices with companies that we hire to perform services or functions on our behalf such as technology service providers, security service providers, analytics service providers, and communication service providers.
Security
We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure.
Children
Protecting the privacy of children is very important to us. For that reason, our websites and the NSMA Services do not solicit, collect or maintain personally identifiable information from users we actually know are under age 18. If you are a parent or guardian, please contact us if you believe information regarding a child has been collected by us through our websites.
Contact for NSMA
If you have questions about our use of personal information, please contact us by any of the following:
Emailing us at:
Sending a letter to the following address:
2101 Waukegan Rd,
Suite 104
Bannockburn, IL 60015
Privacy Policy Changes
NSMA reserves the right to amend this privacy policy without prior notice for any reason including without limitation to reflect technological advancements, legal, and regulatory changes and good business practices.
This privacy policy was last updated and is effective on August, 31, 2025